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faux saint laurent bagFriend and family reviews are a touchy subject among both authors and customers: For the self-published author, an invaluable part of marketing entails creating personal relationships. Sometimes, the occasional personal interactions with a fan who didn't previously know the author causes a book review to be blocked or removed. Amazon itself thrives on content engagement, one of their best marketing tools. Amazon wants to get customers (and authors) to frequently return to their website. Blocking or removing reviews discourages customers from writing future reviews, which limits their content engagement. Although Amazon frequently blocks and removes 4- and 5-star reviews, Amazon almost never removes a 1- or 2-star review, which brings the average star rating down and discourages sales overall. It allows jealous authors and spiteful exes to prevent sales of books at Amazon that may otherwise sell. Lighthouse24, a member of the CreateSpace community forum who provides frequent helpful posts, offers a great compromise. (Check out Lighthouse's website for Helpful Links with valuable self-publishing info.) Instead of blocking or removing the review, Amazon should keep the review, but clearly mark it as having detected a possible relationship with the author. Volume 1 on formatting and publishing Click here to jump to the comments section. faux saint laurent bag
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